Mr. Aekvarunyoo Amrapala, BMA spokesperson and Assistant Secretary to the Governor of Bangkok Revealed the origin of the font used in new message stickers posted on the rail beams. In the middle of the Pathumwan intersection, “กรุงเทพฯ – Bangkok” is said to be a new font that was created under the BMA. CI (Corporate Identity), the font “Swing Pole” is based on the Thai Naris letters in the original Bangkok emblem. It is a symbolic image of Indra riding an Erawan elephant, based on a painting by Krom Phraya Risarani Vattivongse as a model.

BMA. has designed and started using the Swing Pole font for communication through various public relations media since the end of 2023. All agencies under the BMA, all 23 offices, and 50 district offices, have prepared public relations media that are identified including the use of the main color, emerald green, which is used most often.
and various secondary colors used in decorative design, logo placement, graphics, image design, etc., which are specified in the Bangkok Identity Manual. and adjusted to suit the context of each piece. People will see the Swing Pole characters more often in various media. of Bangkok, whether it be signs, video media, printed media, online media, as well as various souvenirs.

For those interested in using the Swing Pole font to design various messages, it can be downloaded for free at www.pr-bangkok.com.