Mr. Chadchart Sittipunt, Governor of Bangkok Revealed the case of criticism regarding new message stickers posted on the beams of the Pathumwan Intersection skytrain tracks, saying that the city must develop. And we respect the designers so we do not compare whether the old or the new is more beautiful. This event is good. Because in the past, no one had ever been interested in this point.
No one has ever thought about the identity of Bangkok. Having people come see Let’s Criticize whether we like it or not, so that’s a good thing. and think that it is creative It is considered a good atmosphere to welcome Pride Month, which is a difference that can exist in society.
“I believe that if everyone liked it 100%, it would be strange. It’s good to disagree sometimes. The electric train beams that need to be improved still have many points that need to be added. There might be a contest to create more diverse ideas,” said Governor Chadchart.
As for the issue of the 3 million baht budget, Governor Chadchart explained that it was a Corporate Identity or CI design. In the past, Bangkok did not have a clear CI, so there were many different colors. Various formats Sometimes it is too connected to the person. But we don’t want it to be tied to an individual. I want it to be a symbol of Bangkok. that people can use together and develop further
If asked, “Why does the city of Bangkok need to have this CI?” Governor Chadchart answered that because all over the world there is one. It is therefore necessary for the organization to have CI to move in the same direction. Whether it is a city or a company because it makes various arrangements have its own identity, such as
When we saw this newly developed font, the swing pole font You will know that this message is the message of Bangkok. But before using the colors of Bangkok, there were many tones. When making various documents, equipment, or business cards, the colors were all distorted. Therefore, it is one point that causes adjustment to the same standard. It has its font, its appearance, and how to use it. To take care of this,
We do not have enough knowledge in this matter and we do not want to sit in Because we are the head of the agency. If we give an opinion Everyone has to listen to us. Therefore, there is a committee/working group to consider. which includes both the private sector and people with knowledge of design The auction is done correctly. Everything has a process that follows transparent regulations.
As for slogans, there may be many words that have changed according to the context of the city that are different from what they were 20 years ago. It might be time to think about which words would be more appropriate for the other four places, which might change. Organize a future design contest
“However It’s good to have criticism. When there is a debate People get to know more about this place. Everyone can differ but there is no need to hate each other. This is a celebration of Pride Month, where a parade will be held from here.
So it’s like communicating that there are different opinions, being listened to, and making different perspectives visible. It is considered a good thing to make people more interested and understand the word CI more,” said Governor Chadchart.
