{"id":468656,"date":"2025-02-22T10:04:43","date_gmt":"2025-02-22T03:04:43","guid":{"rendered":"https:\/\/pr-bangkok.com\/?p=468656"},"modified":"2025-02-22T10:04:49","modified_gmt":"2025-02-22T03:04:49","slug":"bangkok-leverages-soft-power-to-elevate-traditional-arts-on-a-global-stage","status":"publish","type":"post","link":"https:\/\/pr-bangkok.com\/?p=468656","title":{"rendered":"Bangkok Leverages Soft Power to Elevate Traditional Arts on a Global Stage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(February 20, 2025) \u2013 Bangkok is betting big on soft power\u2014and this time, it\u2019s all about preserving and expanding Thailand\u2019s rich tradition of folk arts and cultural heritage. In a landmark agreement, Wirat Manassanitwong, Deputy Permanent Secretary for the BMA, signed a Memorandum of Understanding (MOU) alongside seven key government agencies to drive a nationwide movement in promoting Thai folk arts, cultural preservation, and economic opportunities for local artists. The signing ceremony presided over by Sudawan Wangsuphakijkosol, Minister of Culture, took place at the Small Hall of the Thailand Cultural Centre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1568\" height=\"1044\" src=\"https:\/\/pr-bangkok.com\/wp-content\/uploads\/2025\/02\/S__91168781_0-1.jpg\" alt=\"\" class=\"wp-image-468657\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The MOU marks a collaborative effort between the Ministry of Culture, Ministry of Tourism and Sports, Ministry of Higher Education, Science, Research and Innovation, Ministry of Interior, Ministry of Education, Ministry of Social Development and Human Security, BMA, and the Tourism Authority of Thailand. The agreement underscores a unified strategy to revive, develop, and modernize Thailand\u2019s folk arts\u2014transforming them into a powerful economic and cultural asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative focuses on:<br>\u2022 Revitalizing traditional folk arts through conservation, education, and performance-based opportunities.<br>\u2022 Harnessing soft power to create economic value and sustainable careers for folk artists.<br>\u2022 Establishing inclusive learning spaces for communities to engage with traditional arts.<br>\u2022 Expanding the global footprint of Thai folk culture through international collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond a symbolic gesture, this agreement represents a deep-rooted commitment to integrating folk arts into Thailand\u2019s economic and tourism ecosystem. By linking cultural heritage with economic growth, the initiative aims to position Thailand\u2019s traditional arts as a globally recognized soft power force\u2014much like K-pop in South Korea or Japan\u2019s anime industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement also serves as a strategic blueprint for inter-agency cooperation, ensuring that each sector\u2014education, tourism, social development, and local governance\u2014contributes to a holistic, well-supported cultural ecosystem. The goal is not just to preserve traditions but to amplify them, making folk arts a living, evolving force that drives tourism, education, and creative industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this cultural alliance now in place, Bangkok is laying the groundwork for a more dynamic, economically viable, and globally recognized traditional arts scene\u2014one that blends heritage with innovation and turns local wisdom into international influence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#SoftPowerThailand #BangkokCulture #ThaiFolkArts #CulturalPreservation #CreativeThailand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(February 20, 2025) \u2013 Bangkok is betting big on soft po &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/pr-bangkok.com\/?p=468656\" class=\"more-link\">\u0e2d\u0e48\u0e32\u0e19\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21<span class=\"screen-reader-text\"> &#8220;Bangkok Leverages Soft Power to Elevate Traditional Arts on a Global Stage&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":468658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[],"class_list":["post-468656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eng0"],"_links":{"self":[{"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/posts\/468656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=468656"}],"version-history":[{"count":1,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/posts\/468656\/revisions"}],"predecessor-version":[{"id":468663,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/posts\/468656\/revisions\/468663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=\/wp\/v2\/media\/468658"}],"wp:attachment":[{"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=468656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=468656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pr-bangkok.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=468656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}